Product Planning Assistant Manager
Grade: EVP-6
Overall – Responsible person for analysing customer information, competitor movement/strategies, pricing, Volume building and contributing towards Portfolio enhancement and Current vehicle project Management.
Support Future project Milestone for NISSAN models in Upstream stage. Additionally preparing and supporting proposals for clearing various milestones for product Plan Meetings
EXPECTED END RESULTS
MAJOR ACTIVITIES
1. Product Definition
- Support in identifying opportunities with customer unmet needs, In Depth study for Customer Lifestyle , demographics, Emotional aspirational needs evolution, propose new product requests for AMI region, Justify and get new projects for the region
- Analysis of Vehicle segments, NCBS, UNS, ALS, other Market Intelligence reports to define the future product
- Feature , Non feature understanding , Pricing, Volume , Grade walk building
Product Planning Milestone Responsibility
- Define Focus Target Customer
- Define Focus Target Customer’s key needs
- Identify Strategic Competitive Advantage
- Define Concept Statement
- Define key hardware specs to realise Concept (including vehicle platform, Body Type & others)
- Define Design Expression/Direction Hypothesis
- Validate & fine tune Focus Target Customer, Strategic Advantage, Concept & design thru’ customer survey
- Propose & Seek approval for Focus Target Customer, Strategic Advantage & Key hardware
Life cycle Planning
- Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
- Propose Life events for each projects to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change , MY events , Special Editions etc)
- Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles
Propose and synergize with other key stakeholders and get relevant products into the market
- Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMI Product Planning, Product Marketing, CVE, NML Japan etc...
- Propose concepts planned based on region market study to the CPS and provide detailed rationale
- Challenge to CPS in order to secure product competitiveness.
- Challenge to CPS in terms of product design, technical feasibility, spec and performance
- Synergize with NML to ensure that the concepts are in sync with the corporate norms and the Region customer requirements
Chennai India
Organisation:
Nissan