Experienced Digital Content and Copy Specialist
Company:
Boeing India Private Limited
Job ID:
00000427793
Date Posted:
2024-08-05
Location:
IND - Chennai, India
Job Description Qualifications:
Overview
As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing’s diverse team is committed to innovating for the future, leading with sustainability, and cultivating a culture based on the company’s core values of safety, quality and integrity.
Technology for today and tomorrow
The Boeing India Engineering & Technology Center (BIETC) in India is leveraging a diverse talented pool of 5,500+ engineers, technologists, and innovators to drive growth and innovation in the global aerospace sector. Our engineers deliver cutting-edge R&D, innovation, and high-quality engineering work in global markets, and leverage new-age technologies such as AI/ML, IIoT, Cloud, Model-Based Engineering, and Additive Manufacturing, shaping the future of aerospace.
People-driven culture
At Boeing, we believe creativity and innovation thrives when every employee is trusted, empowered, and has the flexibility to choose, grow, learn, and explore. We offer variable arrangements depending upon business and customer needs, and professional pursuits that offer greater flexibility in the way our people work. We also believe that collaboration, frequent team engagements, and face-to-face meetings bring diverse perspectives and thoughts – enabling every voice to be heard and every perspective to be respected. No matter where or how our teammates work, we are committed to positively shaping people’s careers and being thoughtful about employee wellbeing.
At Boeing, we are inclusive, diverse, and transformative.
With us, you can create and contribute to what matters most in your career, community, country, and world. Join us in powering the progress of global aerospace.
Boeing team is currently looking for an Experienced Digital Content & Copy Specialist to join their team in Chennai, India. This position will focus on supporting the Boeing Global Services (BGS) business organization.
As a Digital Content & Copy Specialist within our eCommerce and Digital Marketing team, you will focus on online content for Boeing Global Services, publishing of content to the web, working within a WCMS system, ensuring quality of content and marketing copy on the web, align with brand content strategies and priorities. As well as ensuring an optimal customer experience/journey.
The Digital Content & Copy Specialist will play an important role in eCommerce and Digital Marketing site experience, web content development, and execution. Supporting highly visible web projects from beginning to end, from gathering requirements, design, and development, to testing, launch, and support using SAP Commerce Cloud SmartEdit, HTML, CSS, and Salesforce Marketing Cloud. While aligning to the strategic plan for the online marketing and content in support of Boeing eCommerce websites.
Position Responsibilities:
• Translate organizational and marketing objectives into digital narratives that are clear, compelling, visually exciting, easy to use, and engaging our voice and tone and increases brand connection and engagement.
• Implementing and optimizing site content with the use of a WCMS and component library.
• Support strategic content, branding program, and growth marketing programs.
• Audit website for copy, brand, content, and imagery discrepancies.
• Identify and resolve marketing content, copy, and web site page issues.
• Adhering to SEO best practices and following those practices when reviewing and optimizing content for Boeing’s websites
• Writing and editing online pages, content, and copy while managing project schedules and deadlines.
• Writing and editing search engine optimized marketing copy.
• Improving marketing site search through keyword redirects, content enrichment, and relevancy optimization.
• Maintaining web presence navigation, sitemap, and taxonomy.
• Improving and enriching marketing content to drive customer acquisition, improved lead capture and awareness.
• Support WCMS technical team with feedback and system improvements requests
• Localizing content & copy (if required).
Basic Qualifications (Required Skills/Experience):
• Bachelor’s degree or higher is required as a basic qualification
• 10+ years of work experience in digital marketing agencies, website maintenance experience, site audit, SEO related works, monthly report generation etc.
• Proficient in enterprise-scale web content management systems tools like SAP SmartEdit or similar platform
• Intrinsic passion for digital marketing and awareness of best practices and trends
• Ability to break down complex problems, conduct analysis, and translate into action plan.
• Exposure to working with agencies, client teams and third-party vendors
• Proficiency in Microsoft Office functionality
• Excellent written, verbal, and presentation communication skills.
• Able collaborator with leadership, business users, and technical personnel
Preferred Qualifications (Desired Skills/Experience):
• Passion for Learning: Able to quickly learn and adapt to new technologies and platforms
• Results-oriented: Focused on quality, detail and impact
• Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members.
• Basic knowledge of design, HTML, CSS and JavaScript
• Strong strategic, analytical and critical thinking skills
• Desire for new learning opportunities and professional growth
Typical Education/Experience:
Education/experience typically acquired through advanced technical education (e.g. Bachelor) and typically 10 or more years' related work experience or an equivalent combination of technical education and experience (e.g, Master’s + 9 Years of experience).
Relocation:
This position offers relocation
Boeing is the world's largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. We are engineers and technicians. Skilled scientists and thinkers. Bold innovators and dreamers. Join us, and you can build something better for yourself, for our customers and for the world.
Relocation:
Relocation is available for eligible candidates, if authorized
Export Control Requirement:
Not an export control position
Safety Sensitive:
This is not a safety sensitive position
Contingent Upon Award Program
This position is not contingent upon program award
Experience Level:
Individual Contributor - 3
Job Type:
Regular
Job Code:
6SGDI3 (G07)