Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.
You have a key role to turn Valeo Service into a digital automotive aftermarket player. You will manage the traffic generation, the animation of our Loyalty Program and customer portal, and ultimately grow our Ecommerce sales
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Generate and optimise your traffic
You manage the different traffic lever like SEO, SEA, Social media (ie Facebook) to generate targeted audience mainly workshops, distributors and drivers. You can manage a local agency in accordance with Central. You are the referral to identify local opportunity with whatsapp or any local social network.
You continuously track and improve your performance on all digital touch points. Your are the local key contact for dashboards and metrics on digital activities in order to optimise our budgets for acquisition.
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Turn visitors into qualified leads
You will adapt and create your content for news, fairs, and strive the efficiency of our tools and services like Tech@ssist parts finder & technical documentation, Webinars in liaise with TechCare team. You need to embarq our local distributors and workshops to use our website and application (Loyalty Program - Valeo Specialist Club) in order to generate more sales, capture data, lighten the back office workload.
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Turn qualified leads into ambassadors and animate our community (garage network, loyalty program)
You are the expert on lead nurturing and propose marketing automation strategy. The objective is to engage our audience and increase their appetence score and finally their turnover / Valeo market share. You need to turn our visitors into leads and to engage them by becoming customers and ambassadors. You will have to identify their pain points and propose a solution to solve them.
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Manage local eCommerce platforms with IKAM Retail and eCommerce
You develop, deploy and follow up eCommerce account strategy. You lead and negotiate yearly contracts for eCommerce accounts. You implement listing and promotional activities in line with yearly objectives.
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Support animation and communication toward customers
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Follow up creation and adaptation of tools linked to the animation of product lines: update of transversal materials (tools and services)
Job:
Digital Manager
Organization:
IAM Division
Schedule:
Full time
Employee Status:
Regular
Job Type:
Permanent contract
Job Posting Date:
2024-03-15
Join Us !
Being part of our team, you will join:
- one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development
- a multi-cultural environment that values diversity and international collaboration
- more than 100,000 colleagues in 31 countries... which make a lot of opportunity for career growth
- a business highly committed to limiting the environmental impact if its activities and ranked by Corporate Knights as the number one company in the automotive sector in terms of sustainable development
More information on Valeo: https://www.valeo.com