Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum
As a part of the Global Marketing team, the Multi-product Campaign Assistant Manager role will be responsible for assisting in driving strategy, innovation and outcomes for brand-based 1:1 customer communications. As part of the team, the focus will be on the performance of every customer interaction across our lifecycle. From vision to strategy through execution, a successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. Core lifecycle strategies include customer acquisition and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.
This candidate should be proficient of Adobe tools/platform and be able to support research, best practices, user behavior, customer insights to inform decisions and recommendations.
The ideal candidate will interact with the following to ensure deliverables and support strategic facilitating discussions and driving growth plans.
A successful candidate will actively collaborate with:
- Advertising/Marketing/Product
- Adjacencies (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc)
- Sales Ops (Retail events and Incentives)
- Digital Retail Platform Team
In this role, the Multi-product campaign assistant manager will focus on the follow areas:
- Assist in developing comprehensive multi-product campaign strategies and plans
- Collaborate with the Marketing Manager to define campaign objectives, target audience, messaging, and creative assets
- Monitor campaign performance, track key metrics, and provide regular reports to stakeholders
- Analyze campaign performance metrics and provide insights to optimize future campaigns
- Conduct A/B testing and other experiments to improve campaign effectiveness
- Manage the end-to-end campaign process, ensuring timely delivery of all campaign elements.
- Collaborate with product managers, sales teams, and other stakeholders to gather product information and insights for campaign development
- Foster strong relationships with internal teams to ensure effective collaboration and communication throughout the campaign lifecycle
Skills Required:
- Forward-looking performance marketer who excels in a fast-paced innovation environment
- Interest in enabling change in how we deliver ‘best-in-class’ marketing
- Ability to work cross-functionally with input from multiple areas of the business
- Problem-solving skills, including planning, time management and organizational proficiencies
- Capable use of modern marketing tools; effective use of insights, data, 1:1 and addressable technologies, AI/ML, leading-edge digital channels, test-and-learn, to advance how we reach the right customer with the right message at the right time
Educational Requirements:
- Four-Year Accredited College Degree
- Advanced/Master’s degree in a marketing or business-related field (preferred but not required)
Additional Requirements / Qualifications:
- 2 years of CRM and digital or related marketing experience
- Areas of expertise:
- Experience with complex integrated/automated marketing campaigns and segmentation strategies
- Data analysis and data-driven marketing initiatives
- Experience in marketing a technology brand and its associated products
- Direct Agency experience or Agency management experience
- Proven ability to work with cross-functional teams
- Excellent written and verbal communication skills
- Affinity to facilitate problem solving & collaboration
- Proven experience in effective project management
Additional Job Description
This role is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.