Marketing Operations & Automation Specialist

Job Requisition ID #

24WD78998

Position Overview

Working in the Marketing Services team, you will support the Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group leading data-led engagements across the full customer lifecycle. Consistent with our team's commitment to activate campaigns, including validation and testing of journeys/campaigns, is where you will spend most of your time. This is a remote position and you will be reporting to the Marketing Services Manager based in the United States.

Responsibilities

  • Consult on technical feasibility and limitations of existing platforms

  • Review campaign/journey design and recommend changes

  • Build GTM audiences in our CDP and last-mile execution systems (Marketo, Sendwithus)

  • Manage the export of customer data from the CDP to execution systems for message personalization

  • Maintain knowledge of marketing preferences and email best practices

  • Suggest process improvements to increase speed and quality of execution

  • Build orchestrated journey logic

  • Develop marketing programs in execution systems

  • Meticulously validate and test for expected results before go-live

  • Ensure activation of marketing campaigns, resolving any issues promptly and consistently communicating with partners

  • Keep statuses current in our campaign management tool

  • Perform pre- and post-launch analysis ( preference for SQL skill)

  • Work with both marketers and technical teams (ability to speak both "languages")

  • Review data dictionaries and catalogs to maintain Autodesk data proficiency

Minimum Qualifications

  • 2+ years of experience in marketing or marketing operations

  • Proficiency in understanding data and automation processes

  • Knowledge of how a marketing automation system and a customer data platform work and their impact on an organization

  • Service-oriented; customer-focused and meticulous attention to detail

  • Strong problem-solving skills, reliability, and punctuality are key to success in this role

  • A positive attitude, curiosity, willingness to share knowledge, and strong communication skills are highly valued in our team

  • Experience in working independently and managing multiple projects is essential for this position

#LI-KM1

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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Organisation: 
Autodesk