Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum.
This job may be eligible for relocation benefits.
Are you a data-driven marketer with a passion for leveraging technology to deliver personalized customer experiences? General Motors' Marketing Intelligence & Technology (MIT) team is seeking a strategic CDP & Audience Platform Manager to lead our audience development and activation initiatives. If you thrive on building targeted segments, collaborating with cross-functional teams, and driving innovation through marketing technology, this role is perfect for you!
As the CDP & Audience Platform Manager, you will be responsible for managing a centralized team focused on audience development, segmentation, onboarding, and activation. Your expertise in marketing technology platforms, particularly Adobe Experience Cloud and real-time CDPs, will enable us to deliver best-in-class customer experiences and drive business results.
Key Responsibilities:
· Lead, develop, train, and performance manage your team – focused on gathering audience requirements, building actionable targeting capabilities, and partnering with data science, product, and operational teams
· Manage technology vendor and agency relationships related to real-time CDP, audience onboarding, and media/CRM activation
· Develop and govern audience segmentation strategy and activation across media, CRM, and other marketing channels
· Partner with the Chief Media Office, Chief Data Science Office, and Brand Marketing to influence roadmaps related to audience, segmentation, and activation
· Operationalize the development and delivery of audience segments to scale across GM's marketing organization
· Ensure best practices and governance in marketing audience creation and delivery processes
· Manage and govern segmentation and audience delivery within GM's Customer Data Platform (Adobe Experience Platform) and AdTech tools
· Collaborate with brand, analytics, and research teams to identify opportunities and democratize insights
· Provide thought leadership and unlock new capabilities to drive modern marketing solutions
· Define the data onboarding path and prepare for a cookieless approach to audience management and targeting
· Partner with regional leaders to define a global approach for person-based marketing
Additional Job Description
Required Qualifications:
· 8+ years of relevant experience leading customer personalization, segmentation, and audience strategies in a Marketing, Advertising Technology ecosystem
· Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
· Deep understanding of core marketing functions and ability to align strategic goals with MarTech solutions
· Expertise in marketing technology platforms, including or similar to Adobe Experience Cloud (AAM, AEP, RTCDP, AJO, Campaign, Target), onboarding solutions, CRM, clean rooms, and AdTech platforms
· Knowledge in developing and optimizing audiences across channels
· Experience working in matrixed environments, influencing senior leadership, and partnering with VP-level stakeholders
· Ability to mix creative and technical aspects of marketing to develop personalized customer experiences
· Strong collaboration skills and ability to work with cross-functional teams
· Prior experience leadership and people management experience is preferred
If you are ready to drive audience-centric marketing initiatives and deliver exceptional customer experiences, we want to hear from you! Join our dynamic MIT team and be at the forefront of leveraging data and technology to revolutionize marketing in the automotive industry.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.