Job Description
The ideal candidate for the Product Marketing Manager position embodies the maverick mindset and is driven to engage consumers in the products we sell. Bringing a growth mindset, this position will lead the development of our vehicle nameplates to drive value to our business. Partnering with groups such as Customer Experience, Digital Business Teams, Product, Network & Distribution and Design, this position will collaborate with leaders across GM to redefine the way consumers see our products. This position requires someone who is an innovator beyond any category. A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.
Key Responsibilities
Develop and manage the product launch plan for an all EV portfolio, leveraging consumer insights and competitive opportunities to guide development of market strategy/tactics.
Including the following:
- Develop customer targets, product content, pricing, and pricing recommendations to maximize assigned programs’ VP and share in the assigned market.
- Serve as SME of assigned products/segments to the organization. Provide guidance to develop a portfolio approach for marketing management
- Work closely with the Product Manager to ensure appropriate vehicle content (packages, technology, features, interior, etc.) based on the target consumer and positioning
- Develop an annual lifecycle plan leveraging a suite of EV products events
- Develop monthly go-to-market plan recommendation in partnership with sales operations including sales forecast, production recommendation, and promotion requirements
- Assume leadership role in developing content for product training
- Provide carline direction on creative work in terms of scope, key messages, and customer target
- Collaborate with the Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
- Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
- Ensure accuracy and effective messaging in all consumer communications, internal communications, press releases, and order guides
- Secure the overall competitiveness of the product especially residual value
Additional Job Description
Required Skills and Qualifications:
- Automotive product experience
- High level of diverse marketing experiences required
- Ability to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
- Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
- Ability to break down barriers and quickly achieve high impact progress within a bureaucratic organization. Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
- Takes a creative, open-minded approach to new ways to drive product and brand success. Has a start-up mentality.
- Ability to lead and motivate a lean team
- Ability to develop effective teams and bring the creative ideas of others to market
- Ability to identify issues/opportunities and develop solutions/recommendations
- Ability to effectively manage multiple assignments utilizing highly efficient time management skills
- Outstanding project management capability
- Possess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.
- Manage the creative process, facilitate effective brainstorming, and has sound judgment regarding the value of various ideas.
- Highly effective presentation skills in a variety of formal presentation settings: one-on-one, small and large groups with peers and bosses, inside and outside of the organization
- Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect
- Ability to travel
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.