Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to Warren - 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.
The Global Vehicle Commerce team drives near-to-mid-term digital commerce revenue growth across all Vehicle segments. We are applying deep commercial insights to support diversification strategies across new markets and sales models. We are building the Global measurement plan and operating framework to align cross-functional accountability to shared Objectives and Key Results in service of Digital Commerce and Service revenue growth.
Our focus is simple – our customer. We partner with Sales, Marketing, Regional Leaders, Finance, Data Science, and Software teams (Tech, Design and Product) to deliver world-class, E2E commerce experience globally.
About the Role:
As the Manager Vehicle Commerce, Business Intelligence & Insights Strategist you will work on the Digital Sales & Service team and take a data-driven approach to identify and develop insights around world class customer shopping experiences with a focus on increasing traffic to lead conversions and website integration performance. Leading the team of analysts, this role will challenge the status quo and inspire the organization to think differently and innovate. You will be a foundational contributor to the organization, applying analytics and business intelligence to assess a wide range of opportunities to inform and improve GM’s future digital Commerce strategy.
Candidates should demonstrate a progressive track record with a proven ability to solve problems, collaborate and ideate across functions, effectively prioritize in an unstructured environment, and always think customer first. The ideal candidate will have a background in research and analytics and exposure to eCommerce, retail and/or automotive. Additionally, the ideal candidate will thrive in a fast-paced team environment, is a critical thinker and results-oriented, and is inspired to drive strategic, data-driven decision making and innovation to create a truly frictionless, best-in-class eCommerce experience. Additionally, this leader will need to excel in building and leading high-performing teams that embrace innovation and customer-centricity. This new leader will drive commercialization and revenue growth by defining our digital sales path as well as developing analytics and measurement plans.
Additional Job Description
- Build, mentor, and grow a high-impact team and champion a team culture that values customer-centricity, innovation, and operational excellence
- Apply data and insights to tell a story and provide strategic recommendations for increasing traffic to lead conversion; clearly understand and articulate the underlying issues and ways to improve lead conversion numbers.
- Derive insights that identify Digital Sales experience enhancements, market opportunities, optimizations, and solution gaps
- Collaborate across internal teams and with external partners to measure and report out on the impact of new feature product releases, operational issues, customer experience, A/B testing and key performance objectives and business results
- Proven ability to translate complex analytical data into compelling and impactful storytelling for executive leadership.
- Partner with the brand marketing teams to support and optimize go-to-market strategy for digital sales opportunities
- Coordinate with Sales and B2B marketing to improve customer acquisition
- Collaborate with the Data Science team to establish and maintain operational reporting on key revenue metrics
- Lead the effort to identify Sales team needs for tooling, systems, and other capabilities, and mobilize cross-functional partners to prioritize
- Be the source of truth for metrics related to revenue operations and lead sales rhythm of business (e.g., forecasting and pipeline reviews)
- Highly motivated leader and builder of high impact teams that deliver strategic outcomes based on analysis and collaboration
- Thrive on addressing business problems head on with creativity and boldness
- Build trusted relationships with senior team members through influence and collaboration in cross-functional environments
- Cross-functional business partner that leads by example and can build consensus at all levels
- Operating in a fast-paced, dynamic environment to drive impact with minimal oversight
- Obsessed with data-driven business decision-making and dream big to innovate and scale solutions
Requirements
- 8+ years of related experience in research and analytics, strategy, and planning.
- 4+ years of experience as a leader of people and teams, specifically with medium to large teams.
- Strong people leadership skills with a consistent track record of building and scaling teams.
- Strong analytical skills, including proficiency in web analytics tools such as Adobe Analytics and/or Google Analytics, and the ability to analyze, synthesize, and interpret digital data.
- Proficient with operating in SalesForce products
- Proficiency in MS Office (Excel, PowerPoint, Word, Outlook, Teams).
- Exceptional analytical skills with the ability to develop the hard and soft skills of an analytically-minded team.
- Ability to teach and mentor analysts in the best practices of eCommerce industry intelligence, including hard data and analytics skills.
- Bachelor's degree required, MBA or equivalent experience preferred
Preferred
- Familiarization with eCommerce metrics and retail concepts including conversion, revenue and order tracking, website site engagement and performance, customer feedback, loyalty and value streams
- Expertise in driving customer experience, growth, and engagement for digital products and subscription services
- Technical skills including experience with implementing tag management systems like Adobe Launch or Google Tag Manager and utilizing data visualization tools like Power BI, Tableau, Google Data Studio
- Experience with data science, data engineering, machine learning or AI
- Experience in a client-service capacity or agency setting
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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Why Join Us
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Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
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