Tasks
- Customer Journey Development: Become an expert in defining, implementing and strengthening customer data-driven processes while creatively establishing new customer touchpoints to enhance the customer journey across the culturally diverse 28 markets of the CEE region,
- Support CRM Initiatives: Gain deep insights into key business areas such as CRM, Customer Analytics and Strategic Marketing, by assisting in the implementation of CRM projects to enhance customer engagement,
- Data-Driven Projects: Participate in adapting and implementing predictive marketing projects, including Churn Management,
- Market Communication: Strengthen customer-oriented, logical, and structured thinking through central CRM system management and close cooperation with individual markets,
- Reporting and Data Management: Generate monthly reports and help update customer database to provide insights and recommendations for continuous improvement of the customer journey.
- Team Collaboration: Work closely with internal and external stakeholders e.g. Communication department to ensure alignment of CRM activities with overall business objectives.
Qualifications
- Currently pursuing or recently completed a degree in Business Administration, Marketing, or IT
- Enthusiasm for customer excitement and customer-focused mindset,
- Excellent communication and interpersonal skills,
- Fluent knowledge English (knowledge of German desired),
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint),
- Strong organizational skills and ability to work independently,
- Passion for the automotive industry and an affinity for cars desired.
Contract type: Internship contract
Duration: 6 months
Starting date: February - March 2025
At a Glance
Company: "Porsche Central and Eastern Europe s.r.o."
Department: Marketing - Customer Relations Management
Contact
Please send your complete application including cover letter, CV and credentials to:
Email: customer.relations@porsche-cee.com
Subject: Internship CRM & Marketing
Organisation:
Porsche AG